My commercial directing career began when I directed a couple of spec spots with the help of some AFI film school friends, a free camera and literally my own furniture as props.   One of the specs, for He’Brew Beer, got short-listed for the Young Director Award at Cannes, 2005 (CFP-E/Shots).

Since booking my first commercial for Fox Sports, I have been fortunate to shoot multi spot campaigns for Subaru; Volkswagen; Viagra (new media); Cardies (Africa’s largest greeting card company) and MTN (Africa’s biggest cellular service provider) amongst others.


Each experience has given me an opportunity to engage in my passion for making people laugh, to work with actors to create memorable performances and to collectively instill a spirit whereby everyone gives that extra l’il something that makes the spot stick in your head… 


To all the people I’ve collaborated with in these wide and varied experiences from the Exec Producers to the Agencies, to the Clients and of course the fabulous Crews, I thank you all for your contribution and for allowing me to call this my work when in fact, we all participated…


As a commercial director, I am represented by Star Films www.starfilms.tv In 2008 , my Volkswagen ad was short-listed for “best conceptual commercial” of the year by the South African Advertising Industry Awards (Loeries, 2008). 


I hope you enjoy watching the spots as much as I did making them.


Gavin…